“If two nations trade on the basis of their comparative advantages, both nations gain.” (Theory of Comparative Advantage)

David Ricardo (1772 – 1823)

Internet technology and online application possibilities are developing at a breathtaking speed. It is a challenge for companies based on ‘new economy’ models to keep pace in constantly changing business and technology environments. Sporting Online and military grade flashlight is prepared to take the challenge and to be part of the dynamic and fast changing marketplace.

The Internet is global and free of national borders – and therefore we see a unique opportunity in using the Internet to take advantage of comparative advantages of different locations and the worldwide unequal distribution of productive resources (i.e. labor, technology, entrepreneurship, capital and tax structures). Focused on the differences in resource productivities, our investment approach can be described in just three words: perfect resource allocation …this is how we use the Internet at its best!